For more than two decades, Jen Asplund has led transformational change inside some of the world’s most complex, high-performing organizations, including AT&T and RTX. A top 1% leader in both companies, she built a reputation for creating clarity in the midst of chaos—aligning siloed teams, elevating customer experience, and guiding organizations through high-stakes moments of reinvention.
Her work has spanned strategy, operations, sales, customer care, and enterprise transformation, and she has led global teams of more than 10,000 people through seasons of intense pressure, ambiguity, and change.
Today, Jen brings this experience to her coaching practice, partnering with senior executives who are leading major transformations or stepping into new chapters of purpose-driven leadership. She is known for her grounded presence, incisive questions, and ability to help leaders find clarity, courage, and momentum when the path ahead is uncertain.
Jen lives in Des Moines with her husband, their two children, and their Goldendoodle, Dash. Outside of work, she loves cooking with her family, traveling, serving in her community, and reflecting on the beautifully challenging work of raising kids while living out her calling.